Startup Scale
The Difference Between Viral Growth and Durable Companies
A user spike is a moment. A company is a system. The two are routinely confused — usually at significant cost.
Virality flatters. It produces graphs that look like strategy. But durability is built on retention, gross margin, and a wedge that gets harder to dislodge over time — not on a launch week.
The most underrated metric of the last decade may simply be: who is still here in year three?
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The Editors
The editorial voice of The Moat Review — independent analysis written for founders, operators and investors building defensible technology companies.
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