Insights
Commercial Infrastructure
Why Most Startups Fail Enterprise Procurement
The pilot was a success. The rollout died in legal. A field guide to the invisible gauntlet between traction and revenue.
The EditorsApril 7, 202610 min read
Procurement is not a department. It is a filter. And the startups that make it through have usually done one thing right: they treated procurement as a product the moment they decided to sell upmarket.
Standard MSAs. DPAs. SOC 2. Sub-processor lists. Insurance certificates. None of it is interesting. All of it is the difference between a logo and a renewal.
Author
The Editors
The editorial voice of The Moat Review — independent analysis written for founders, operators and investors building defensible technology companies.
